Today I had the pleasure of being one of the guest speakers for the Kroger Natural Foods Summit in Indianapolis, Indiana. I was invited to tell me story and give their store managers/buyers some insight on gluten allergies and celiac disease.
It was exciting to find out some great things they have planned for 2013!
First they plan on introducing many more of these gluten-free tags under the foods on the shelves. They have some already but it never did seem consistent throughout the store. These are great because they allow you to quickly identify the gluten-free options on the shelves! You will see them in some of their stores already but their main focus is to help consumers find the foods they need.
Depending on which Kroger store you go to, you will find many options on gluten-free foods. The problem with their stores is the foods are all over the stores making it harder to shop there and time-consuming. They said the second most common question beside “where is the restroom?” is “where is your gluten-free section.” Well, guess what! They are taking note of that and working to find a better solution for all of us.
Whether it is a dedicated natural foods section with all the gluten-free items or a store map indicating where things can be found, they are focusing their energy on making our shopping experience better.
They also want to be able to provide a large selection of items at the lowest possible prices for their consumers. Now that’s what I’m talking about!! They are very motivated in bringing all of our favorite brands into their stores to help all of us shop easier.
I told them the easier it is for us to shop there, the more money and customers they will be getting because us gluten-free peeps are some loyal, loyal fans!
The first step was just me being there to educate them on celiac disease and what it means to be “gluten-free.” Only a couple of people in the audience heard of celiac disease or knew what it was.
I give Kroger 2 huge gluten-free thumbs up for taking the initiative to help their customers and make our lives even better (and easier).
And I want to thank all of them for enjoying my “crap my pants” stories!!
What suggestions do you have for grocery stores that I can emphasize as I continue my speaking engagements all over the place??